Course Description
This course prepares students for working in an organisation that operates internationally. Students work through different aspects that underpin internationalisation decisions and learn about the input of different functional units within organisations in the success of their international operations, including international strategy, international expansion, different modes of foreign market entry, international marketing, and explore ethics and corporate social responsibility. The course develops skills in analysing cross-border business scenarios, identifying opportunities and risks associated with various internationalisation decisions, appreciating the complexity of international business operations, and recognising ethics and social responsibility as significant factors shaping a firm's behaviour.
Learning Outcomes
- Apply theoretical concepts and analytical tools to analyse cross-border business scenarios.
- Identify opportunities and risks entailed in various internationalisation decisions.
- Appreciate and explain the complexity of international business operations.
- Communicate analytical findings in relation to international business operations of a firm.
Learning Experience
Topics
- Introduction to International Business Operations
- Strategy and organisation in the international firm
- Global market opportunity assessment
- Exporting
- Global sourcing
- Foreign Direct Investment
- Collaborative ventures
- Operating in emerging markets
- Licensing, franchising & other contractual strategies
- International marketing
- International Human Resource Management
- Corporate Responsibility and Ethics
Development Team
Max Smith
Course Author
Kat Alchin
Learning Designer
Lead
Assessments
-
Course journal
Learning Journal
Learners create a learning journal that summarises all of the important theories and concepts from the course alongside reflection on how international business operations have been affected by these concepts.
20%
-
Global sourcing research case study
Case Study
Learners analyse business responses to global supply chain disruptions and the impacts of government policies.
30%
-
International business plan
Concept Design
Working in a team learners develop a proposal for a firm's internationalisation.
30%
-
Reflection
Portfolio
Leaners choose two to three topics covered in the course, and reflect on how their learning has broadened, deepened or had their understanding challenged.
20%
Snapshots
Learning Resources
-
International Business Strategy
-
Grey Market Activity
-
Export Strategy
-
International strategy interview
An interview with the General Manager of International Sales from REDARC, Craig Herriot, where he shares his experiences directly with learners and some of the internationalisation decisions the firm made, and how they came to formulate their strategies for international opertaions.
-
Incoterms
-
Slider Scale Interactive
-
Drag and drop on FDI
-
Case study drag and drop local business