Course Description

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible, and the information required for decision-making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn the analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment.

Learning Outcomes

• Apply basic international marketing theories and concepts to understand the environment.
• Undertake strategic business analysis in order to develop appropriate international marketing objectives and strategies.
• Identify, analyse, and evaluate data information and evidence related to international business opportunities and threats relevant in the current world.
• Communicate, clarify, discuss with peer audiences relevant topics in a professional setting and work in a team reflected in assessment activities.
• Produce a report considering the marketing of a business to consumers or business customers in different cultural and international contexts with consideration of ethical conduct.

Learning Experience